20 Best Souvenirs from New York City: Perfect Picks to Bring Home the Big Apple
Visiting New York City is like stepping into a movie. There’s the skyline, yellow taxis honking, hot dog vendors on every corner, and endless choices for souvenirs. From iconic “I ❤️ NY” shirts to a rainbow bagel (yes, that’s a thing!), you will find the perfect way to remember your trip. Here’s the ultimate guide to the best souvenirs from New York City.
Every item on this list is packed with personality and will help you relive your adventure long after returning home.
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1. I ❤️ NY Merchandise: The Classic Must-Have
Let’s start with the classic.
I ❤️ NY shirts, mugs, and magnets are everywhere in the city. This logo is legendary for a reason.
Plus, these souvenirs are easy to find. You’ll see them in just about every gift store window.
If you’re short on suitcase space, pick up an “I ❤️ NY” shirt in Times Square or grab a set of “I ❤️ NY” chocolates.
This one never goes out of style and is a must-have for any first-timer or, let’s be honest, any fan of New York.
2. Broadway Playbills
Broadway playbills are a must for theater fans!
Every show has its own unique playbill, and it’s free with your ticket.
Whether you scored seats for Hamilton or got a last-minute ticket to Wicked, that playbill is a memory of the night.
Start a collection if you’re seeing multiple shows; they make unique mementos and great talking points for when friends visit.
Didn’t see a show this time? How about picking up a copy of a New Yorker magazine instead?
3. Reusable Bags from NYC Stores
NYC’s grocery and bookstores sell reusable totes at very reasonable prices.
Stores like the three-story Trader Joe’s near Central Park often carry NYC-themed reusable bags with the skyline, taxis, and landmarks printed on them.
Pop into local bookstores and coffee shops to look for more fun NYC designs.
These bags aren’t just cute; they’re functional, eco-friendly souvenirs that’ll carry your groceries and your NYC memories.
4. NYC MetroCards and Transit Museum Finds
Don’t toss that MetroCard! These little cards can be quirky, cost-free souvenirs, reminding you of all those rides on the iconic and sometimes chaotic subway.
Want to go big? The NYC Transit Museum Store sells everything subway-themed, from map T-shirts to coffee mugs.
It’s a fun place to pick up a unique memento that feels like true NYC grit.
5. Lego Store at Rockefeller Center
For a kid—or a kid at heart—the Lego Store at Rockefeller Center is a must.
They sell NYC-themed Lego sets, like tiny models of the Statue of Liberty or the Empire State Building.
Want something smaller? Grab a NYC Lego magnet for your fridge. It’s a playful way to bring a little piece of the city back with you.
6. Macy’s Christmas Ornaments
Some of my best souvenirs from New York City have been bought during NYC holiday visits, especially at Macy’s flagship store in Herald Square.
Macy’s sells gorgeous NYC-themed ornaments, from yellow taxis and skyscrapers to cute mini Empire State Buildings and snow globes.
These make fantastic keepsakes to hang on your tree, bringing back memories of NYC each holiday season.
7. NYC Food Souvenirs: Cookies and Bagels
Some NYC foods are almost too good to leave behind.
Luckily, the black and white cookies from NYC Delis and Levain Bakery’s giant chocolate chip cookies travel well.
The famous rainbow bagels from Liberty Bagels in Midtown are also fun to bring back.
Visiting Little Italy? Take home a box of Italian cookies from Ferrara Bakery & Cafe in Little Italy or a deli gift basket.
These treats are the perfect snack to help you return to normal life post-trip and make great gifts if they don’t “accidentally” get eaten first.
8. Starbucks Exclusive New York City Souvenirs
For Starbucks fans, NYC’s Starbucks Reserve Roastery near Chelsea Market and the Empire State Building Starbucks Reserve locations have exclusive souvenirs you won’t find anywhere else.
You can pick up a bag of Starbucks Reserve®Empire State Building® Microblend coffee, which is roasted in NYC, as well as exclusive coffee mugs and other items you won’t find anywhere else.
These make perfect gifts or additions to your coffee cabinet, keeping the city’s energy alive in every morning cup.
9. Museum Gift Shops
NYC’s museums are world-famous, and their gift shops are equally impressive.
The MoMA, the Met, and the New York Public Library (NYPL) have shops filled with unique souvenirs.
MoMA’s got funky design items and art-inspired accessories; the Met has jewelry replicas and prints of iconic paintings, and the NYPL sells adorable literary gifts and tote bags.
While typically a bit more expensive, museum shops are a treasure trove for some of the most unique and best souvenirs from New York City.
10. Brooklyn-Themed Merchandise
The Brooklyn vibe is real.
You can find all kinds of Brooklyn-specific T-shirts, hats, and more at the Brooklyn Flea Market or small shops near the Brooklyn Bridge.
Repping Brooklyn gear back home will instantly make you feel cooler, and it’s a fun way to remember your time exploring NYC’s artsy side.
11. NYC Holiday Markets
If you’re lucky to visit NYC at Christmas, don’t miss the Bryant Park, Union Square, and Columbus Circle holiday markets.
These markets have unique, handcrafted gifts from New York, like jewelry, ornaments, and locally made art.
Each piece feels special, and you’re supporting local artists.
It’s a win-win for anyone seeking the best souvenirs from New York City while giving back to the local community and buying local.
12. NYC Souvenirs from your Favorite Shows
The Shops at NBC Studios is an NYC icon packed with merch from your favorite shows.
You can find items from shows like Saturday Night Live, Friends, The Tonight Show, and Law & Order.
Get a T-shirt, mug, or hoodie from your favorite show, and bring back some of that big-city energy.
Want to learn how to be an audience member at one of your favorite shows in NYC? Check out my New York City at Christmas on a Budget post to learn how.
13. Flagship Brand Stores in Times Square
Times Square is brimming with flagship stores for iconic brands, all carrying NYC-specific items.
Disney, m&m’s World, and Hershey’s are just a few, and each one has exclusive city-themed goodies.
You’ll find everything from m&ms in NYC-themed packaging to Disney T-shirts with the New York skyline.
I bought a Disney “I love NYC” mug that I drink from each Sunday. I absolutely love the reminders it brings back.
14. Fishs Eddy Kitchenware
Fishs Eddy is a New York gem when it comes to kitchenware.
Visit their flagship store on Broadway to find everything from mugs with subway maps to NYC-themed plates.
Each piece has a bit of city charm and is practical, too.
These make perfect souvenirs for adding a pop of NYC to your kitchen or home.
15. Postcards of the NYC Skyline
A classic NYC souvenir, postcards are easy to pack and a great way to document the details of your trip.
Snap up a few with a view of the iconic skyline or the Statue of Liberty.
You can even send them to friends and family before you leave, making them part of your NYC story.
16. Yankees Merchandise
Even if you’re not a baseball fan, New York Yankees merchandise is about as NYC as it gets.
Whether it’s a classic Yankees cap or a cozy hoodie, repping the Yankees is a fun way to carry a piece of the city home.
Visit the Yankees Clubhouse Shop in Times Square or Rockefeller Center, or better yet, visit the official Yankees Store at Yankees Stadium.
17. Chinatown Knock-Offs
Chinatown is the spot for finding “designer” goods at bargain prices.
You’ll find everything from bags to accessories.
It’s a New York experience on its own—be prepared to haggle a bit, too!
While they’re not authentic brands, it will be hard for your friends and family to tell the difference. They’re that good!
18. NYC Keychains
Keychains might be simple, but they’re one of the easiest souvenirs to share with friends or keep for yourself.
NYC keychains often feature classic designs like mini taxis, Empire State Buildings, and mini Statues of Liberty.
They’re cute, affordable, and quick to pick up for anyone who loves New York.
19. FDNY Authentic T-shirts
Do you want an authentic New York City souvenir? Try knocking on the door of an NYC Firehouse.
Most firehouses sell FDNY t-shirts for around $25. Bring cash, and they will sell you one if they have it. You may also be able to pick up coins and patches.
You can also visit the FDNY retail store on West 48th Street from 11 AM to 6 PM every day but Sunday when it closes at 5 PM.
20. Photography Books from the Strand Bookstore
The Strand Bookstore is an NYC icon and is the perfect place to find stunning photography books.
A New York-themed coffee table book is a beautiful keepsake, especially if you’re into photography or architecture. Flip through the pages, and you’ll be transported back to your NYC adventure.
Find the Best Souvenirs from New York City
New York City has so many unique, memorable souvenirs that let you bring a bit of the city’s magic home with you.
Whether it’s a classic I ❤️ NY shirt, a slice of Broadway, or a tasty Levain cookie, these picks capture the spirit of the Big Apple.
For more tips on exploring New York City affordably, especially during the holidays, check out my other guides, such as New York City at Christmas on a Budget and the Best New York City Tours.
